DESIGNBOARD® comes in exciting colors and textures and easy to fabricate, and extremely durable. Vycom’s DESIGNBOARD® sheet is a family of plastic materials for kiosks. Special grades of KYDEX® Sheet are available that have outstanding flammability properties (including UL 94 V-0 ratings) for kiosks that have electrical functionality. KYDEX® Thermoplastic Sheet is used for kiosks to improve durability since KYDEX® Sheet resists chipping better than traditional surface laminates. Plastics are seeing wider use in kiosks where superior aesthetic properties and durability are desired. Kiosks provide consumers with access to information in public places such as retail stores and airports. Acrylic, impact modified acrylic, KYDEX® Thermoplastic Sheet, aluminum composite material (ACM), expanded PVC, and foam board are often specified for retail merchandising displays. The plastics used for these applications need to be colorful, low cost, and durable enough for use in high traffic areas. Merchandising displays attract attention to the products being sold and also store the products for easy access by consumers. Special grades of acrylic, polycarbonate, and PETG are engineered to transmit and diffuse LED light to create beautiful back-lighted displays. Many plastic sheet materials can be formed on strip heaters and thermoforming machines and they can be easily assembled with adhesives and solvent cements. These materials are available in a wide variety of colors and textures and they can be fabricated with standard woodworking tools. We’re ready to partner with you to meet all of your retail packaging and display needs.Countertop displays, manufactured from plastics such as acrylic, polycarbonate, high impact polystyrene, and expanded PVC, create a rich buying experience for customers.
Point of purchase displays how to#
If you’re interested in discussing how to use retail displays for your brand, connect with one of our experienced Packaging Advisors today.
Beyond just selling a product, an interactive POP display can entice consumers to explore other product ranges within that brand.ĭownload the Case Study: AMMEX – Capturing Attention in a New Channel When combined with the latest digital technologies, such as augmented reality (AR), POP displays can create a unique shopping experience that enhances brand loyalty and reputation. This also means brands can perform A/B testing to identify the best possible graphics and messaging that appeals to consumers for longer-term campaigns.īenefit #3: POP Displays Can Create a Unique Shopping Experience The more attention there is on the product, the more likely it is that a shopper will add the item to their cart.īenefit #2: Align Retail Displays with Seasonal or Short-Run Campaignsīy leveraging the flexibility of digital print production, brands can produce short-run POP displays for seasonal or limited-edition marketing campaigns without breaking the bank. Using a POP display is an effective way brands can increase product awareness and drive sales. Up to 70 percent of consumers’ purchase decisions are still made at the shelf. Here are 3 main benefits for using POP displays:īenefit #1: POP Displays Drive Sales and Impulse Purchases Benefits of Using POP Displaysīrands that incorporate effective POP displays into their marketing strategy can find retail success in multiple ways. They are often strategically located in the checkout area or other locations where purchasing decisions are made. While there are many varieties of POP displays, they are generally used to either showcase a product, dispense a product, or provide product branding.
This is why savvy brands are turning to point-of-purchase displays to capture shoppers’ attention and increase sales.Ī point-of-purchase (POP) display is a marketing tool used to promote a specific product. National and local brands alike share the challenge of standing out within a limited and competitive retail space. Trip frequency has decreased, on average, 19 trips per year since 2011. Consumers are visiting brick-and-mortar stores less often than in years past. While the number of SKUs continues to grow, the competition in retail is also heating up due to changing shopping habits. In fact, the average grocery store can have more than 30,000 items on the shelves. Consumers have more choices than ever before.
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